"Tourists flock to Dartmoor to see its ponies".
Ask any visiting tourist to describe Dartmoor and the word ‘ponies’ will be said within the first three sentences.’
‘Tourism is worth over £100m a year to the local economy of Dartmoor National Park and supports nearly 2000 full-time jobs.’
‘The beauty of the Dartmoor landscape draws millions of people to visit the National Park every year for a wide range of activities and there is a knock on benefit for a wide range of local businesses, including food and drink producers, accommodation providers and activity centres.’